THIS IS CNN
Warner Brothers invented the unbroken tracking shot. HBO refined it.
Now CNN is bringing this cinematic tool to the real world.
Below are ten examples of candid ‘off-camera’ bravery that prove our people behave just the same way behind-the-scenes as they do when they’re ‘live.’ This is a great point of contrast to our competitors.
Every single eye-opening shot reveals something fresh and true about our correspondents and crew.
Taken together, this collection of profound human moments unarguably demonstrate our values.
This transparent, compelling approach will help us build an unbreakable connection with our audience.
