The Creative comes before Marketing for a reason.
Yes, research and analytics are important – but they shouldn’t drive your creative. We believe that great marketing is led by great creative. Execution is critical but it is pointless without the idea. CNN Creative Marketing is a place where the right brain and left brain work together.
THURSDAY, JUNE 8TH 2017 LOS ANGELES
For the third year in a row, CNN Worldwide took the prize as Global Excellence Marketing Team of the Year.
The Global Excellence Awards honor the best work in all categories including on-air, online and on-the-go, from across the globe—and CNN took the gold with a wide range of strong creative spots.
These campaigns and more demonstrate why CNN Worldwide’s many layers of marketing expertise are deserving of the PromaxBDA Award for Global Excellence Marketing Team of the Year.