ON-AIR PROMOTION

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PROJECT DESCRIPTION

CNN DEBATES
The goal was to heighten the drama and make these exclusive debates feel like “can’t miss” events.  Custom elements tailored to each event and up-to-the minute versions, led to some of the highest rated debates in TV history.
GOP DEBATE 2 VEGAS:
The goal – eventize this debate and distinguish it from previous ones.  Footage from a custom shoot with award-winning photographer Nigel Parry and ALL of the GOP candidates helped this high impact spot cut through. Result – another record breaking night.