THIS IS LIFE WITH LISA LING
Lisa is known for going inside unusual American subcultures. Our design approach aimed to visually surround her with her subjects in cinematic and meticulously art-directed scenes. For the spots, we wanted to put Lisa at the center of her subject’s worlds and seamlessly transition from one to the next. Driven by a score from Linkin Park frontman Mike Shinoda, the spot reminds viewers about the raw, real stories Lisa brings to CNN.